About Us


We believe that adventurous little people should be warm, comfortable and look great. That's why we were one of the first babywear companies in New Zealand to make clothing using 100% merino wool, the perfect fabric for little ones. Merino wool is not only biodegradable, totally renewable and sustainable but it's also silky soft next to skin and lightweight for comfort and freedom of movement. 

We've been at it for a while, over 10 years, so we know what works. Our unrivalled styling is characterised by a unique colour palette and classic, clean designs with contemporary and playful details.

Merino wool is nature's wonder fibre that has so many benefits for little ones that it seems crazy it took so long before we discovered it. 

100% natural

mokopuna merino™ is nature's finest fibre. It is annually renewable, biodegradable, sustainable and non-synthetic. A child in sheep's clothing. 

silky soft against young skin

Beautifully fine, light and comfortable mokopuna merino™ is luxuriously soft next to young skin so there's no itch or scratch. It smells wonderful because it's naturally antibacterial and ever dry as it naturally moves moisture away from baby's skin. Non-allegenic mokopuna merino™  is perfect for your baby.

easy care machine washable

mokopuna merino™ is so wonderfully resilient - it's machine washable and can be tumble dried. Plus it's naturally stain resistant and odour resistant. Perfect for you.

winter warm and summer cool

The magic of mokopuna merino™ is that it both breathes and insulates, giving warmth when needed and cooling when it's hot.  So it helps to keep baby's temperature constant, like a personal thermostat!

the safe fibre for your baby

mokopuna merino™ is warm even when wet, fire retardant (exceeds fire safety requirements for BS 5722). It is temperature regulating preventing your little ones from overheating.

a phil&teds partner

mokopuna merino™ is part of the phil&teds Most Excellent Buggy Company corporate group, based in Wellington, New Zealand.